Home based businesses
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Home based businesses

Called the 'Business of the 21st Century' and a 'Recession proof business'
Warren Buffet, who owns 3 direct selling companies, calls it 'the best investment I ever made'
(It's not about direct selling of products but it's about direct selling of a business opportunity)
It's an industry that has grown steadily over the past 20 years, jumping 91% in the last 10.
SALES:  $100 billion worldwide
                    55 million people involved worldwide
Business is booming!!
  • Word of mouth advertising
  • Home based business boom
  • Low risk (low start up costs) - High return
  • No experience necessary
Everyday we are bombarded by advertising - TV, radio, billboards, internet, buses and trams
We don't trust the media anymore.
But we do trust the recommendations of our family and friends. We do it everyday when we see a good movie, go to a good restaurant or buy a good productnor service.
Nothing sells better than a friends recommendation. It used to be called Referral Marketing.
Today, it's called Viral Marketing - word of mouth advertising.
That's how Facebook, Twitter, You Tube, My Space and the internet got so huge!
Instead of paying millions of dollars a year in traditional advertising (McDonalds, Pepsi and Coca Cola each spend over $50m a year), companies pay the people who use, recommend and enthusiastically talk about their products.
Word of mouth advertising:
  • At work
  • Over lunch or a coffee
  • Facebook, Instagram and Twitter
  • Over the phone
Marketing expert, Tom Peters, calls it 'the 1st truly revolutionary shift in marketing'
Years ago it was:
  • get a good education
  • go to university and get a degree
  • get a good job
Going into business was risky. Put up capital, work hard, train as you go, advertise, paperwork
Today, 1 in 8 homes have a home based business. Now is the time to run. There never has been a better time.
Paul Zane Pilzer, futurist and economist, says, 'We're in the midst of a boom in home based businesses and it shows no sign of slowing down.'
Working from home means:
  • no more commuting to work
  • no more boss
  • choices
Choose - when to work
                how you work
                with whom you work
Home based business is not the way of the future, it's the way of the present. It's a business and therefore you can get substantial tax deductions.
Starting a business from stratch can be expensive and risky, but not with home based business because you also get tools, a system, training and mentoring and you can be profitable almost immediately.
They have low start up costs, ease of entry and unlimited potential. Benefits include extra income or being able to quit your day job!
David Bach, best selling author of "Automatic Millionaire" says ' The beauty of direct selling is that it's all done for you. All you need to do is find a reputable company that offers a product or service you believe in and can get passionate about.'
Anyone can do it!
No specialised education or a business background.
No glass ceilings or gender and age discrimination!
Worlswide best selling author of "The 7 Habits of Highly Effective People', Stephen Covey, says, 'It's an entrepreneurial opportunity where people can use their talent and their passion towards a greater good.'
Pro of a direct selling home based business:
  • Anyone can do it
  • Word of mouth advertising
  • No commuting to work
  • No set hours
  • Can be done anywhere
  • Comes with training, tools, mentoring
  • Comes with a system
  • No education barriers
  • No resume needed
  • Don't need a business background
  • No gender barrier
  • Time freedom
  • Financial freedom
  • No buildings, no staff, no creditors, no insurances
Cons of a direct selling home based business
  • Need for self discipline and motivation
  • A need to be passionate
  • Need to set goals
  • Not as sexy as being a company executive
  • No status
Examples of direct selling home based businesses:
  • Network marketing - Amway, Herbalife
  • Affiliate marketing - marketing for companies like Amazon, Yahoo and they share their profits with you
  • Multi Level marketing

9 Comments to Home based businesses:

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Mitchell Kit on Thursday, 15 November 2012 8:30 PM
Got some impressive information on home based business! Just pleased to read about this entry and all information seem to me very inspirational. Thanks the head up and keep posting like this. :lol:
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Alan on Wednesday, 23 January 2013 8:23 PM
Thanks Mitchell for the positive comments. I have my own network marketing business and these articles, as well as some great free stuff I have, I give out to my group and that helps them build their business as well as mine Thanks again Alan - alan@time2run.info
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