Called the 'Business of the 21st Century' and a 'Recession proof business'
Warren Buffet, who owns 3 direct selling companies, calls it 'the best investment I ever made'
(It's not about direct selling of products but it's about direct selling of a business opportunity)
It's an industry that has grown steadily over the past 20 years, jumping 91% in the last 10.
SALES: $100 billion worldwide
55 million people involved worldwide
Business is booming!!
Everyday we are bombarded by advertising - TV, radio, billboards, internet, buses and trams
We don't trust the media anymore.
But we do trust the recommendations of our family and friends. We do it everyday when we see a good movie, go to a good restaurant or buy a good productnor service.
Nothing sells better than a friends recommendation. It used to be called Referral Marketing.
Today, it's called Viral Marketing - word of mouth advertising.
That's how Facebook, Twitter, You Tube, My Space and the internet got so huge!
Instead of paying millions of dollars a year in traditional advertising (McDonalds, Pepsi and Coca Cola each spend over $50m a year), companies pay the people who use, recommend and enthusiastically talk about their products.
Word of mouth advertising:
Marketing expert, Tom Peters, calls it 'the 1st truly revolutionary shift in marketing'
Years ago it was:
Going into business was risky. Put up capital, work hard, train as you go, advertise, paperwork
Today, 1 in 8 homes have a home based business. Now is the time to run. There never has been a better time.
Paul Zane Pilzer, futurist and economist, says, 'We're in the midst of a boom in home based businesses and it shows no sign of slowing down.'
Working from home means:
Choose - when to work
how you work
with whom you work
Home based business is not the way of the future, it's the way of the present. It's a business and therefore you can get substantial tax deductions.
Starting a business from stratch can be expensive and risky, but not with home based business because you also get tools, a system, training and mentoring and you can be profitable almost immediately.
They have low start up costs, ease of entry and unlimited potential. Benefits include extra income or being able to quit your day job!
David Bach, best selling author of "Automatic Millionaire" says ' The beauty of direct selling is that it's all done for you. All you need to do is find a reputable company that offers a product or service you believe in and can get passionate about.'
Anyone can do it!
No specialised education or a business background.
No glass ceilings or gender and age discrimination!
Worlswide best selling author of "The 7 Habits of Highly Effective People', Stephen Covey, says, 'It's an entrepreneurial opportunity where people can use their talent and their passion towards a greater good.'
Pro of a direct selling home based business:
Cons of a direct selling home based business
Examples of direct selling home based businesses: